Cleat Geeks

Bears Enhancing Soldier Field

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The Chicago Bears will enhance the game day experience for fans attending home games this upcoming season. They are adding new video boards and an indoor club comparable to an upscale sports bar.

The new video boards in each end zone will be 128 feet by 40 feet (310 percent larger than the current ones) and will have the highest picture quality in the NFL with Video-Board-for-websitea 1080P HD resolution. LED ribbon panels along the east and west 300-level fascia will be increased to a span of 390 feet and there will be a new 444-foot long ribbon panel on the west 200-level fascia. The LED ribbon panels will be 16mm resolution.

“The video boards are the engine for the whole game-day experience,” said Chris Hibbs, the Bears’ vice president of sales and marketing. “Everything we do on game day from entertainment to introductions to sponsor activation to stats and replays is driven through the video boards. We’ve done quite a bit of fan surveying and think we’ve built a game-day presentation that speaks to what’s most important to them. The fact that they’re significantly larger, and will have the highest picture quality in the NFL, which means more vibrant colors and better clarity at sharp viewing angles, it’s going to make the entire game-day presentation much more dynamic and exciting for our fans.”

The Bears will also be adding 10 new cameras, including two wireless cameras that are able to roam throughout the stadium and two 4K cameras mounted to shoot down the goal lines. “The Den Presented by Xfinity” will also be debuting this season. It is a climate-controlled club that will include a variety of unique seating and gathering opportunities, four full service bars, four food stations, restrooms, and an impressive audio visual system. Den_inside052015“If you think about the building, our only indoor hospitality spaces are the United Club and the newly-named PNC Suites,” Hibbs said. “In both cases we’re very lucky to be sold out, so there’s not that indoor hospitality opportunity for our fans that sit in other parts of Soldier Field.”

The Den will feature hand-crafted sandwiches and bar snacks. It’ll also have four chef-driven stations using fresh seasonal ingredients and locally-sourced menu items including many Chicago classics. The bars will feature a full selection of MillerCoors products, local craft beers, and both innovative and classic signature cocktails. The Den will be open before, during, and after Bears home games for a limited number of fans. Full season passes will be available exclusively to Bears season-ticket holders for $400 through an annual random selection process.

“The west side of the building is an area where there is some open space,” Hibbs said. “We felt like there’s something better there for our fans—access to a better food option, a better beverage option and a place to go inside and get warm later in the season. For the fans looking for that experience, The Den by Xfinity is going to be a really attractive space for them.” The video boards and The Den are just part of the team’s ongoing efforts to improve the stadium experience for fans. “Our season ticket-holders and game-day attendees are our most important customers,” Hibbs said. “They’re our core fans and everyone that works for the Bears is focused on, ‘How do we make the game-day experience the best NFL viewing experience there is?’ That’s the big-picture thinking that drives everything we do.”

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